Located at the northern part of the state, Jacksonville is right along the Atlantic Ocean. In addition to year-round residents, many homeowners have homes in the area that they rent out to vacationers and tourists. This is especially true in suburbs, such as Neptune Beach, Sawgrass, and Atlantic Beach, that are located right along the water. Keeping rental properties in good condition and ensuring they have fresh paint guarantees that they are attractive to potential visitors. Using bright, beachy colors and quality paints that can stand up to the salty air can increase the overall cost of painting services in the area.
If a quote seems high, ask the contractor what is increasing the price point. Perhaps it's something that can be negotiated, or maybe this business is just overpricing their services. On the other hand, be skeptical of any price points that seem unfathomably low. There could be a reason their prices are below the industry norm - perhaps their quality standards are uncommonly low, too.